Hey #EverydayAthlete team! If you read our last post, you’re now well-versed in the origins of the name LANE EIGHT, but you might be asking yourself…

What’s LANE EIGHT’s Story?

To answer this question, we have to tell you about LANE EIGHT’s three pillars: Fitness, Fun, and Sustainability.


First, there’s Fitness

Sure, we make gear that can keep up with any athlete – but what we’re most proud of is the versatility of our products. We approach fitness and athletics from an inclusive, totally human standpoint. Our goal is to make sure your LANE EIGHTs rock with you through your highest impact workouts AND all the ways you move in-between. Groundbreaking, right?

Next up is Fun!

To state the obvious: moving FEELS GOOD! The moment we lose sight of fun, or focus too hard on numbers or “winning”, we’ve lost the magic. We’re all about capturing the feeling of play that comes with movement at any age. 

Finally, there’s Sustainability

The earth is our playground. We’re (quite literally) nothing without it, and we feel a responsibility to take care of it. Sustainability is considered in every decision we make, within every element of our business – from product and partnerships to logistics and supply chain, to reduce our impact and cut our waste. It’s all part of our move towards carbon neutrality. 

All of this is to say: Hi! We’re LANE EIGHT. 

We’re on a mission to bring fun and sustainability to fitness by making versatile, stylish, and responsibly-developed gear for Everyday Athletes (like you!)

We’re so glad to have you on the team.


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