Our mission at LANE EIGHT has always been to serve the everyday athlete by way of a truly versatile performance sneaker, at a price that is accessible to everyone. At its core, our idea was to make one shoe for everything you do from workouts to nights out.
We knew that it would take some time to get here — as a small business it can be tough to offer ‘value’ to your customers because we don’t have the economies of scale that larger brands have. Add to that, a wholesale business model which by nature adds a markup and makes products more expensive. By refocusing on a purely direct-to-consumer model, we’re now able to lower our price point without compromising quality. It took us a little longer to get here, but in less than a year since our launch, we’re finally on track to deliver on our mission of getting better shoes on more people.
Today, we’re excited to announce that with the launch of our latest SS19 collection, the Trainer AD 1 is now priced at $95 USD with free US shipping. It’s the exact same great shoe that you’ve come to love, now at a more accessible price.
For SS19, we’re releasing an all-new full-tonal set of colorways, inspired by the spaces in which we move and play, from concrete sidewalks to terra cotta hiking trails. This line has both monochromatic neutrals and playful pops of colour to suit every wardrobe.
The first of our three new colorways set to launch is a beautiful and versatile Stone Grey — an ode to the cities we call home and an easy wardrobe staple.
All colors will be available for both men and women.
We’re just getting started,